Friends from the marketing department of Party A often complain that the conversion rate of H5 online activities is very low, and few people register, so why?
Professional H5 development and production company Shanghai Lanchang Information Technology will talk to you about how to deal with low H5 conversion , How to increase the conversion rate of brand H5 activities.
H5planning and design+marketing analysis
If you want to have a good page conversion rate for H5 activities, you must understand the needs of industry users, industry research (industry status, research direction, data research), especially competitive product research (look at competitors’ related activities)
Load time optimization for H5 pages
It is recommended to use CDN acceleration for H5. It is a very critical indicator that users can open the h5 page smoothly and quickly. From 2017, all projects of Lanchang Information Technology will be equipped with free CDN acceleration service as standard
Once the loading time of the H5 page is too boring, more than 50% of the users will leave the page. Therefore, when making the H5 page, you should consider how to reduce the loading time of the H5 page under the limited content, rather than pursuing H5. Cool effects to prolong the loading of H5.
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H5 page dwell time is very important
Improving the conversion of h5 pages requires knowing how to grasp the user’s psychology and shorten the user’s thinking and decision time. The thinking time for users to make decisions on the h5 page reflects the user’s interest in the h5 page. If the user stays for a short time, That shows that the user’s interest in the content is very low. If the user stays on the h5 page for too long, it is also necessary to think about what factors cause the user to think too long. In this regard, you can learn from the copywriting, pictures and Speculation on interaction design.
H5 page button click rate
Most of the conversions in H5 are completed through the jump of the button, so the setting of the button is more particular. For example, some report statistics show that if the button is placed at the bottom left of H5, the click-through rate and The conversion volume will be low, which has a lot to do with the user’s operating habits (right-handed operation). At the same time, the text design in the button is also particular. Like some free information, the user’s willingness to click will be higher than ordinary text. height of.
Shanghai Lanchang Information Technology Co., Ltd. is a professional H5 development and production company. For more information about H5 development, please contact Lanchang customer service
