The emergence of Douyin has driven the rapid development of the new media industry and also driven the short video industry. Douyin short video has now become a popular original short video sharing platform in China. Advantages of Douyin short video marketing and promotion.
Why do Douyin marketing? In the marketing process, brands need to explore users’ desire to buy. The first step is to establish users’ awareness of the brand. Douyin marketing is very conducive to product promotion.
Today we will talk about Douyin marketing: What are the advantages and functions of Douyin short videos?
1. TikTok short video traffic is of high quality
Almost all young users on the Douyin platform, with their ages mainly concentrated between 20 and 30 years old. They are all first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and the number of female users is significantly higher than that of male users. These Douyin user groups that gather in first- and second-tier cities are all high-quality and precise traffic. They not only have a strong consumption concept and high consumption frequency, but also have a very strong concept of payment, so the conversion rate in the later monetization period is very high.
2. TikTok short videos have strong commercial marketing
TikTok’s platform features: short music videos + live broadcasts + community-based operations. Douyin’s community-based operation is highly diffused from point to surface. Therefore, Douyin gradually rose to the “king of goods”, with countless extended products that have made it famous, and the communication effect achieved even exceeding expectations.
Because of the advantage of Douyin, many products have become popular, such as “Answer Milk Tea”, “Rabbit Ear Hat”, Haidilao, Skateboard, COCO Milk Tea, Peppa Pig, etc. Everyone wants to join Douyin to get a share of the pie.
3. TikTok short video Douyin is an accurate pool of young traffic resources
Obtaining precise marketing resources and achieving the marketing effect of “a little effort to achieve a huge impact” is a goal that all brands are pursuing. TikTok short videos provide brands with such opportunities. Since TikTok went online, its target users have been targeted between young users aged 20-30. According to data, at present, 85% of Douyin users are under the age of 24, and the main experts and users are basically born in the 1995s and 2000s.
4. Douyin marketing is easier to develop potential markets
Douyin calls itself a “music short video platform”. Whether it is pop music such as “C Li C Li”, “Like a seaweed”, “Confirm your eyes and meet the right person”, or online audio such as “You remember the year you were sick”, “Honey Hug Hug”, after becoming the “brainwashing song” of mass communication, these songs also prove that Douyin’s audio/music blank area is very huge. There is no need to say more about the importance of music to brand advertising. Therefore, digging deep into interesting and easy-to-disseminate music for Douyin marketing plays an important role in the brand’s secondary or multiple marketing communications. Music communication means have a strong driving effect on the potential market development of the brand, and can also achieve low-cost or even zero-cost user acquisition.
5. It is easier to find the best brand partners in Douyin marketing
As a dramatic carrier, Douyin has stronger plot turning and media interaction than Weibo and WeChat, so it can bring more form and creativity to brand cross-border cooperation. For example, Nongfu Spring & NetEase Cloud Music, Little Yellow Car & Little Yellow Man… and car brands launch challenges @other competitors and other methods can bring new perception and experience effects to users, and also allow both parties to gain more brand image and improve user exposure, which also lays a good foundation for cooperation between brands.
6. Douyin marketing reduces advertising costs
The large number of active KOLs on Douyin have better brand communication effects than traditional hard marketing. From the famous Douyin case “iFlytek Input Method” and Papi Jiang’s “English Coffee” recently, we can see that through KOL’s product implantation, it can not only maximize the guarantee of not being disgusted by users, but also increase product exposure. It can also combine the characteristics of KOL to make the product characteristics and even brand tone more remembered. This is a relatively cost-effective calculation.
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